Mr. Montoya became president of the region in 2007, and is responsible for PepsiCo’s beverage business and all related disciplines in Latin America. He is accountable for the division’s strategic direction and financial performance. Luis began his PepsiCo career in 1991 as a market manager for Peru and Ecuador, and has held several positions since, including general manager, Central America; franchise vice president, Mexico (where he also assumed responsibility for Central America and the Caribbean); and most recently business unit general manager, Northern Latin American Beverages (Nola). In 2010, Luis also received the Steve Reinemund Leadership Legacy Award, the highest recognition within PepsiCo, for his exemplary leadership and commitment to diversity and inclusion, while moving the business forward. Before joining PepsiCo, Luis worked for Proctor & Gamble.